CIPM Sri Lanka – the Nation’s leader in human resource management renewed its Brand Ambassador agreement with Sri Lanka Cricket captain Dimuth Karunaratne recently for the second consecutive year.
“We are pleased to appoint Dimuth as our Brand Ambassador for the next year as well. We believe that he embodies everything that CIPM stands for in terms of professionalism, resilience, and high performance.
He will continue to take CIPM’s value proposition to the masses to popularize the people management and development profession” said Jayantha Amarasinghe-President, CIPM Sri Lanka.
“I am delighted and honored to be representing a professional body of the stature of CIPM as its Brand Ambassador for the 2 nd consecutive year” said Dimuth Karunaratne – Captain of the Sri Lanka Cricket Team and CIPM Brand Ambassador commenting on his appointment.
Dimuth is also a keen follower of the people management profession and has enrolled to follow CQHRM (Chartered Qualification in Human Resource Management), CIPM’s flagship professional qualification to become a leader in people management.
People management and development is both an art and science and is not limited to the HR department and HR managers. The concepts embodied in a professional people management and development programme such as CQHRM develops ‘future ready’ leaders while helping to understand, recognize, and nurture individual talents and lead a team to achieve common goals and objectives and individual aspirations.
People management and development applies to all professions including sports. As a sportsman and the captain of the Sri Lanka Cricket team, Dimuth has recognized the importance of pursuing a professional qualification in people management and development to be a better leader.
CIPM was founded in 1959 – incorporated by Parliamentary Act No. 24 of 1976, amended by Act No. 31 of 2018. CIPM is affiliated to the Asia Pacific Foundation of Human Resource Management and to the World Federation of People Management Associations.
CIPM, being a professional institute is also a constituent member of the Organization of Professional Associations [OPA] Sri Lanka. Currently, CIPM comprises of over 1600 Professional Members who serve in both public and private organizations. It was elevated to Chartered Status by the Parliament of Sri Lanka on the 28th of September 2018 by amending the original Act of establishment.