Skincare pundits the world over are raving about the latest trend in the beauty industry;
vitamin-filled products. Vitamin-E infused products to be more specific. So here we
break down all you need to know about the naturally occurring oxidant: the benefits,
inner workings, and why really we need to be giving our skins more of it.


IT KEEPS SKIN HYDRATED AND MOISTURISED

In addition to numerous other benefits, Vitamin E is best recognised for its hydrating
properties, where research has proven that the topical application of the vitamin helps
skin hold on to water, a key factor for soft, healthy, resilient skin. But is this just another
beauty obsession that holds no water?

Vitamin E ‘lives in’ and protects cell membranes, which form a barrier around cells to
keep them healthy and hydrated, and as a result, moisturised and supple as well.
Vitamin E is also a fat-soluble ingredient, in that it is able to penetrate deep into your
skin and preserve the lipids (fats) in your face, while soothing and healing your skin
barrier at the same time.


So, if -as a result of any inflammation or irritation- there are cracks in your skin barrier,
Vitamin E has the properties to close these cracks and prevent moisture from escaping
-keeping your skin hydrated and firm.

IT HELPS PREVENT SIGNS OF AGING AND HELPS REDUCE THE APPEARANCE
OF SCARS

Our increasingly urban lifestyles have us exposed to many assaults on our skin -namely
UV light, pollution, stress, smoke, and on-the-go foods-, all of which tend to produce
free radicals that damage the skin’s support structure (collagen), DNA, and skin cells.
As a result, we become even more prone to wrinkles and brown spots. Free radicals
also make it harder for scars to heal.


Vitamin E fights these effects by neutralizing the free radicals that make us vulnerable
to the signs of aging. But our natural store of the vitamin is easily depleted in this battle
to protect the skin, highlighting just how crucial it is that we replenish this vital nutrient.

IT REDUCES SUN DAMAGE AND FIGHTS INFLAMMATION

Products containing vitamin E have been proven to help curb UV ray-induced damage
by rendering free radicals harmless before they can actually damage cells.

Vitamin E when applied topically won’t merely decrease DNA damage alone, but can
also lessen the redness and swelling of a burn. Along with being an effective
antioxidant, vitamin E also fights inflammation, giving significant relief to those suffering
from itchy and irritated skin.

Naturally (both literally and figuratively), The Body Shop has just the answer for all of
your E-hydration needs. The beauty giant’s new 100% vegetarian Vitamin E Quench
Sheet Mask is the latest addition to the brand’s popular Vitamin E range family, and can
satisfy thirsty skin in just 15 minutes, with results that visibly hydrate-soften-protect.


The biodegradable Vitamin E Quench Sheet Mask is formulated with the richest sources
of Vitamin E, Wheatgerm Oil and Hyaluronic Acid; a triple-barrelled formula boosted
with the hydrating and moisture lock-in properties of 100% natural Hyaluronic Acid bio
fermented with the nourishing traits of Wheatgerm, and of course the anti-oxidant
effects of Vitamin E. Additional fact: bio fermented hyaluronic acid is able to hold
hundred times its own weight in water and provides continuous skin moisture
throughout the day.

The Vitamin E Quench Sheet Mask works best when used 1-2 times a week, following a
refreshing face and neck cleanse with the Vitamin E Gentle Facial Wash, and preceding
a light slather of the Vitamin E Moisture Cream.

If you’re all about a good bask in a mask, The Body Shop has an effective range of
options for every skin type and skin mood.

For oily and combination skin types, The Body Shop’s Seaweed Balance Sheet Mask –
fortified with mineral-rich seaweed from Roaringwater Bay Ireland- will have your skin
feeling hydrated, mattified, and refreshed.

For sensitised skin, The Body Shop’s Aloe Calm Sheet Mask -enriched with pure, hand-
filleted aloe from Campeche Mexico- is certain to settle, soothe, and relieve irritated
skin.

The Body Shop’s Vitamin C Glow Sheet Mask for ‘grumpy skin’ -enhanced with the
Vitamin C-rich camu camu berry from the Amazonian Rainforests of Peru-
instantaneously energises and hydrates, leaving skin with a markedly radiant glow.
Shop The Body Shop’s new Vitamin E Quench Sheet Mask -and others- from The Body
Shop flagship store on Bagatale Road, Odel in Alexandra Place, the Kandy City Centre,
and their newest store at the Colombo City Centre.

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